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IT outsourcing will grow faster among Asian companies than their western counterparts in 2010, Dell Services estimates, reversing the trend of recent years that has seen more western groups buying services from India and China.It forecast that Asia would account for 26.3 per cent of the global consumption of IT and business-process outsourcing services in the next decade, up from nearly 20 per cent currently.This increase represents a reversal of the trend whereby Indian IT companies have sent executives to developed markets to try to steal business from established western outsourcing consultancies, such as IBM and Accenture.The market for IT outsourcing is expected to rebound a bitthis year ie,in 2010, say industry watchers. For instance, more than 75 percent of the service providers polled by EquaTerra in the third quarter of this year reported continued
growth in their deal pipeline, which was up 10 percent from the previous quarter and 34 percent from the same period last year.There has been an increase in the number of contracts being renegotiated and rebid during the past 12 months, according to outsourcing consultancy Compass America, and that will continue in 2010. The number of top-tier service providers shrunk this year, creating both challenges and opportunities for other vendors in 2010.
China-based providers are not immune to the global economic slowdown, it is interesting to note that future growth rates are likely to outpace the overall offshore outsourcing market (essentially signified by India-based providers) by a significant margin.The government of China, recognizing
catastrophic impact on the environment by heavy industry, has enacted favorable policies to nourish sustainable and profitable industries including software outsourcing. There are a host of government programs, tax policies, and investment options designed for high tech companies and service providers.Many have predicted that China’s outsourcing growth will outpace the average growth rate of the outsourcing industry as a whole. According to a study by IDC, Chinese cities will overtake their Indian counterparts as top destinations for offshore global delivery by 2011.
But the scale of providers in China has not reached a level required to create and maintain a valuable brand when compared with leaders such as IBM, HP, Accenture, or even India-based players Wipro and Infosys. Without strong branding, margins for China-based service providers will remain lower due to competing providers with the same level of relatively low brand recognition.iii